The most important day

Are you interested in the behind-the-scenes creation process where packages are packed for you and all ideas come to life? Take a look at the ADEMI workshop.

Our workshop is located in the background of the Kvartýr studio & shop store in Vinohrady, so here you will also find the largest selection of our products and you will often meet the designer Adéla in person, who will be happy to advise you and help you with your selection.

The product arrives packed in custom-made boxes for us. So that unpacking products can be a bit of an experience. We wrap everything in paper and avoid plastic.

"It's like a dream factory for me. I still see it as a small miracle that an illustration on paper can turn into a 3D product exactly according to my imagination. I see handbags more as objects that fulfill a wearable function. I would compare designing handbags to creating a sculpture, I add, take away and shape the material. I enjoy the entire creative process, from the initial idea and subsequent research, creating a mood board, sketching, modeling and technical drawing, to the first received prototypes from the factory. I always have another Christmas. Sometimes there are several prototypes before we get to the final product. During prototyping in the workshop, I'm usually already thinking about the resulting visual and planning the photo shoot."

How long have you physically had your own studio?

Officially since April 1, 2021. I started in a small space in Kvartýr, where I first experienced what it was like to have "a piece of my own kingdom." In November 2024, I moved forward, Ademi shop & café was created, and my space within it. So it's no longer just a studio but a small colorful universe where you can grab a coffee and take home a handbag at the same time.

What must you have in it?

A tidy desk. I can't start without it. As soon as there's chaos on the desk, there's chaos in my head. Sometimes I listen to music that I share with the cafe, so we often play joint playlists, but when I really need to focus, I seek silence. Absolute silence. And, of course, something good, matcha or coffee, to kickstart my creativity.

What hangs on your walls?

A huge mood board that looks at me every day and reminds me where I'm headed. Right next to it, I have a funky calendar because ideas are a beautiful thing, but deadlines are reality. So, a combination of dreaming and organization.

Did you participate in the interior design of your studio?

I had a lot to say about it. I had clear ideas about how it should look. I also wanted one really large wall just for products, a statement wall where the handbags could breathe. I spent a lot of time on the color. I wanted it to be a color, not boring, but also to work with all the shades of my collections. Which is a challenge for me because I'm not afraid of colors. And blue works great, similar to blue jeans, with almost everything. The iconic Ademi wave also appeared on the bar under the dessert display case.

Are you more systematic, or do you prefer a little chaos?

Fifty-fifty. When I'm creating, I get into a workflow and am surprisingly systematic. But otherwise? I'm always looking for something. In computer folders, in drawers, in my head. I struggle a bit with ADHD, which explains a lot. Chaos is my natural environment, system is my conscious decision.

When do you most often get new ideas?

When I least expect it. Sometimes my head just "switches," I disconnect for a moment, and a solution comes. Even in the middle of a conversation with someone. The more I try to come up with something intentionally, the less it works. The best ideas come somewhat unannounced.

Where do you go for daily inspiration?

Nowhere special. A twenty-minute walk to the studio and back is enough for me. The city, people, colors, coincidences. I'm not the type to say, "Now I'm going to look for inspiration." Most of the time, it finds me itself.

How long does it take for a handbag to go from your head to the shelf?

First, I do research to have something to start from. I assemble a mood board, play with shapes in sketches. Then comes the foam prototype – that's my favorite phase, where I check proportions and volume. This is followed by a technical drawing, which I send to the workshop, and an order for leather.

In the workshop, 1–2 prototypes are made, which I test. Sometimes I just fine-tune a detail, other times I rework half of the item. And only when I'm satisfied does the model go into final production. It's a longer journey than it looks from the outside, but that's precisely why I value every new handbag.

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Over the years you've had Ademi, have you ever had a real fail?

Yes. I ordered an embosser with the Ademi logo that was 20 cm instead of 2 cm. Yes, one more zero. I'm keeping it as the brand's first artifact, and maybe it will come in handy one day when I'm really pushing the branding note.

And then one time I ordered the wrong color combination of the Mini Tennis Tote; instead of wine-pink, I received light blue-pink. And three pieces at once. So it's on sale now (you might still catch it). I call it a creative surprise.

Whose work has inspired you recently?

I really like the new collaboration Love stories x ROTATE. It's playful, feminine, and confident. I was also captivated by the new collection from Petra Kovács, especially the pink coat with orange stitching. And I've long admired the work of Andrea Kroupová. One day, I'd like her to design my apartment.

When was the last time you bought something because you wanted to, and not because you had to?

In Barcelona. I was completely captivated by its colorful vibe and Spanish lightness of being. I brought home a top from a local designer whose name I unfortunately don't remember, and I also bought light yellow ballet flats from the brand Alohas.

What's new for you in 2026?

Lots of collaborations and pleasant events, but I'll keep you in suspense for a little while longer.

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What new things are you planning for 2026?

Lots of collaborations and nice events, but I'll keep you in suspense for a little longer.

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